adidas в Coachella Valley
У adidas были на самом деле сумасшедшие выходные! В сотрудничестве с фестивалем искусств и музыки Coachella Valley, Adidas Originals празднует одно из самых высоких проявлений творчества и искусства демонстрирующее страсть к культуре и спорту.

adidas Originals #TLKS Back of House at Zenyara Palm Springs
PALM SPRINGS, CA - APRIL 13: A view of atmosphere during adidas Originals #TLKS Back of House at Zenyara Luxury Villas on April 13, 2018 in Palm Springs, California. (Photo by Neilson Barnard/Getty Images for adidas)

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adidas Originals #TLKS Back of House at Zenyara Palm Springs
PALM SPRINGS, CA - APRIL 13: Lauren Abedini attends adidas Originals #TLKS Back of House at Zenyara Luxury Villas on April 13, 2018 in Palm Springs, California. (Photo by Neilson Barnard/Getty Images for adidas)

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adidas Originals #TLKS Back of House at Zenyara Palm Springs
PALM SPRINGS, CA - APRIL 13: Lauren Abedini and Katie H. Willcox attend adidas Originals #TLKS Back of House at Zenyara Luxury Villas on April 13, 2018 in Palm Springs, California. (Photo by Neilson Barnard/Getty Images for adidas)

adidas Originals #TLKS Back of House at Zenyara Palm Springs
PALM SPRINGS, CA - APRIL 13: A view of atmosphere during adidas Originals #TLKS Back of House at Zenyara Luxury Villas on April 13, 2018 in Palm Springs, California. (Photo by Neilson Barnard/Getty Images for adidas)

adidas Originals #TLKS Back of House at Zenyara Palm Springs
PALM SPRINGS, CA - APRIL 13: A view of atmosphere during adidas Originals #TLKS Back of House at Zenyara Luxury Villas on April 13, 2018 in Palm Springs, California. (Photo by Neilson Barnard/Getty Images for adidas)

adidas Originals #TLKS Back of House at Zenyara Palm Springs
PALM SPRINGS, CA - APRIL 13: A view of atmosphere during adidas Originals #TLKS Back of House at Zenyara Luxury Villas on April 13, 2018 in Palm Springs, California. (Photo by Neilson Barnard/Getty Images for adidas)

adidas Originals #TLKS Back of House at Zenyara Palm Springs
PALM SPRINGS, CA - APRIL 13: A view of atmosphere during adidas Originals #TLKS Back of House at Zenyara Luxury Villas on April 13, 2018 in Palm Springs, California. (Photo by Neilson Barnard/Getty Images for adidas)

adidas Originals #TLKS Back of House at Zenyara Palm Springs
PALM SPRINGS, CA - APRIL 13: Ade Samuel attends adidas Originals #TLKS Back of House at Zenyara Luxury Villas on April 13, 2018 in Palm Springs, California. (Photo by Neilson Barnard/Getty Images for adidas)

adidas Originals: Exit the expected at Coachella
INDIO, CA - APRIL 15: "The Do Over" with adidas at the Ace Hotel during Coachella weekend on April 15, 2018 in Indio, California. (Photo by Neilson Barnard/Getty Images for adidas)

adidas Originals: Exit the expected at Coachella
INDIO, CA - APRIL 15: "The Do Over" with adidas at the Ace Hotel during Coachella weekend on April 15, 2018 in Indio, California. (Photo by Neilson Barnard/Getty Images for adidas)

adidas Originals: Exit the expected at Coachella
INDIO, CA - APRIL 14: adidas seen around Coachella on April 14, 2018 in Indio, California. (Photo by Neilson Barnard/Getty Images for adidas)

adidas Originals #TLKS Back of House at Zenyara Palm Springs
PALM SPRINGS, CA - APRIL 13: Amber Whittington, Lauren Abedini, Ade Samuel, Olivia Perez and Katie H. Willcox speak during adidas Originals #TLKS Back of House at Zenyara Luxury Villas on April 13, 2018 in Palm Springs, California. (Photo by Neilson Barnard/Getty Images for adidas)

adidas Originals #TLKS Back of House at Zenyara Palm Springs
PALM SPRINGS, CA - APRIL 13: A view of atmosphere during adidas Originals #TLKS Back of House at Zenyara Luxury Villas on April 13, 2018 in Palm Springs, California. (Photo by Neilson Barnard/Getty Images for adidas)

adidas Originals #TLKS Back of House at Zenyara Palm Springs
PALM SPRINGS, CA - APRIL 13: Amber Whittington, Lauren Abedini, Ade Samuel, Olivia Perez and Katie H. Willcox attend adidas Originals #TLKS Back of House at Zenyara Luxury Villas on April 13, 2018 in Palm Springs, California. (Photo by Neilson Barnard/Getty Images for adidas)

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adidas Originals #TLKS Back of House at Zenyara Palm Springs
PALM SPRINGS, CA - APRIL 13: Amber Whittington, Lauren Abedini, Ade Samuel, Olivia Perez and Katie H. Willcox speak during adidas Originals #TLKS Back of House at Zenyara Luxury Villas on April 13, 2018 in Palm Springs, California. (Photo by Neilson Barnard/Getty Images for adidas)

adidas Originals #TLKS Back of House at Zenyara Palm Springs
PALM SPRINGS, CA - APRIL 13: Amber Whittington, Lauren Abedini, Ade Samuel, Olivia Perez and Katie H. Willcox speak during adidas Originals #TLKS Back of House at Zenyara Luxury Villas on April 13, 2018 in Palm Springs, California. (Photo by Neilson Barnard/Getty Images for adidas)
В течение выходных винтажный фургон The Hub в синих и белых оттенках, служил точкой подключения для всех продуктов adidas Originals на фестивальных кемпингах. Тысячи счастливых поклонников были удивлены новыми кроссовками и тройниками, и в дополнение к новой экипировке adidas, участникам фестиваля были вручены бесплатные флаеры на еду и напитки на террритории, а также билеты на культовое колесо обозрения Coachella Ferrari Coachella
adidas Runningрешили не отставать, и в пятницу участвовали в Clima Experience с Ultraboost Clima в пустыне Палм-Спрингс, с почти 700 путешественниками, в том числе Denver Broncos’ Von Miller, LA Chargers’ Keenan Allen, Pittsburgh Steelers’ Ju Ju Smith-Schuster, и Miami Dolphins’ Andre Branch, с остановкой на Coachella.
Параллельно Adidas Originals отпраздновали запуск женского эксклюзивного силуэта ARKYN с #TLKS в пресловутой усадьбе Zenyara за пределами Палм-Спрингс, углубившись с Katie Willcox, Ade Samuel, Olivia Perez, и Amber Whittington в разговоры о доверии, разрушении стереотипов и использовании средств массовой информации для коррекции условностей самооценки.
Напомним что Ultraboost Clima за цену в $200 и ARKYN за $140 уже доступны на adidas.com.