PUMA x XO – ДЕБЮТНАЯ КОЛЛЕКЦИЯ PUMA и THE WEEKND
Настало время представить одну из самых ожидаемых коллекций этого года, PUMA x XO, созданную под креативным руководством Абеля Тесфайе, он же The Weeknd, глобального амбассадора PUMA. Во время своего тура Legend of the Fall музыкант нередко намекал поклонникам на совместную работу с брендом и теперь готов показать результаты коллаборации. В основе коллекции — классические силуэты PUMA, вдохновленные спортивным наследием и дополненные деталями, отражающими стиль The Weeknd.
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PUMA XO Launch Event in Las Vegas with Performances by The Weeknd
LAS VEGAS, NV - AUGUST 14: The Weeknd performs during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA)
PUMA XO Launch Event in Las Vegas with Performances by The Weeknd
LAS VEGAS, NV - AUGUST 14: The Weeknd performs during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA)
PUMA XO Launch Event in Las Vegas with Performances by The Weeknd
LAS VEGAS, NV - AUGUST 14: Guests attend the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA)
PUMA XO Launch Event in Las Vegas with Performances by The Weeknd
LAS VEGAS, NV - AUGUST 14: Guests attend the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA)
PUMA XO Launch Event in Las Vegas with Performances by The Weeknd
LAS VEGAS, NV - AUGUST 14: The Weeknd performs during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA)
PUMA XO Launch Event in Las Vegas with Performances by The Weeknd
LAS VEGAS, NV - AUGUST 14: The Weeknd performs during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA)
PUMA XO Launch Event in Las Vegas with Performances by The Weeknd
LAS VEGAS, NV - AUGUST 14: The Weeknd performs during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA)
PUMA XO Launch Event in Las Vegas with Performances by The Weeknd
LAS VEGAS, NV - AUGUST 14: A view of the studio during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA)
PUMA XO Launch Event in Las Vegas with Performances by The Weeknd
LAS VEGAS, NV - AUGUST 14: The Weeknd performs during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA)
PUMA XO Launch Event in Las Vegas with Performances by The Weeknd
LAS VEGAS, NV - AUGUST 14: Clothing is displayed during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA)
PUMA XO Launch Event in Las Vegas with Performances by The Weeknd
LAS VEGAS, NV - AUGUST 14: DJ Kaytranada performs during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA)
PUMA XO Launch Event in Las Vegas with Performances by The Weeknd
LAS VEGAS, NV - AUGUST 14: Clothing is displayed during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA)
PUMA XO Launch Event in Las Vegas with Performances by The Weeknd
LAS VEGAS, NV - AUGUST 14: Clothing is displayed during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA)
PUMA XO Launch Event in Las Vegas with Performances by The Weeknd
LAS VEGAS, NV - AUGUST 14: A vehicle is displayed during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA)
PUMA XO Launch Event in Las Vegas with Performances by The Weeknd
LAS VEGAS, NV - AUGUST 14: A view of the bar during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA)
PUMA XO Launch Event in Las Vegas with Performances by The Weeknd
LAS VEGAS, NV - AUGUST 14: Clothing is displayed during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA)
PUMA XO Launch Event in Las Vegas with Performances by The Weeknd
LAS VEGAS, NV - AUGUST 14: A view of the studio during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA)
Музыкант не раз оказывался на вершине чарта Billboard и успел получить Грэмми, но достижениями в музыке The Weeknd не ограничился: нельзя не отметить его влияние на уличный стиль. В дебютную коллекцию PUMA x XO вошли бомберы, кимоно и ботинки, выполненные из премиального денима и замши и дополнена футуристичным камуфляжем. Классика встречается с будущим. Съемка кампании прошла в Техасе — команда нашла уникальное место, идеально соответствующее стилю PUMA x XO.
“Мы уже давно работаем над брендом ХО, и коллаборация с таким сильным игроком как PUMA — это невероятная возможность создать что-то совершенно новое”, — рассказывает The Weeknd о коллекции.
Релиз коллекции пройдет в три этапа. Первый дроп будет сфокусирован на кроссовках. Абсолютно новая модель Parallel вдохновлена милитари-эстетикой и представляет собой высокий ботинок из итальянского нубука с технологией IGNITE в подошве.
Первый дроп PUMA x XO будет доступен уже 24 августа в новом магазине PUMA в универмаге «ЦВЕТНОЙ».
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