В прошлый вторник, на шоу «SNEAKERHEADS by Freehand Profit», магазин adidas Originals в Нью-Йоркском районе Soho представил последний выпуск в своей серии «Artist in Residence» посвященной работе талантливого калифорнийского художника Гари Локвуда (Gary Lockwood). Гари, который работает под именем «Freehand Profit», пожалуй лучше всего описать как уличного художника и ремесленника создающего заказные маски из поношенных кроссовок.
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adidas NMD R2 PK Mask by Freehand Profit
The 138th sneaker mask created by Freehand Profit. Made from 2 pairs of adidas NMD R2 PK. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas NMD R2 PK Mask by Freehand Profit
The 138th sneaker mask created by Freehand Profit. Made from 2 pairs of adidas NMD R2 PK. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas NMD R2 PK Mask by Freehand Profit
The 138th sneaker mask created by Freehand Profit. Made from 2 pairs of adidas NMD R2 PK. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas NMD R2 PK Mask by Freehand Profit
The 138th sneaker mask created by Freehand Profit. Made from 2 pairs of adidas NMD R2 PK. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas NMD R1 Mask by Freehand Profit
The 134th sneaker mask created by Freehand Profit. Made from 3 pairs of adidas NMD R1s. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas EQT Support Ultra Mask by Freehand Profit
The 137th sneaker mask created by Freehand Profit. Made from 2 pairs of adidas EQT Support Ultras. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas EQT Support 93/17 Mask by Freehand Profit
The 136th sneaker mask created by Freehand Profit. Made from 2 pairs of adidas EQT Support 93/17 . Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas EQT Support 93/17 Mask by Freehand Profit
The 136th sneaker mask created by Freehand Profit. Made from 2 pairs of adidas EQT Support 93/17 . Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas EQT Support 93/17 Mask by Freehand Profit
The 136th sneaker mask created by Freehand Profit. Made from 2 pairs of adidas EQT Support 93/17 . Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
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adidas EQT Support ADV Mask by Freehand Profit
The 133rd sneaker mask created by Freehand Profit. Made from 2 pairs of adidas EQT Support ADVs. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas Dragon OG Mask by Freehand Profit
The 132nd sneaker mask created by Freehand Profit. Made from 1 pair of adidas EQT Support ADV. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas Dragon OG Mask by Freehand Profit
The 132nd sneaker mask created by Freehand Profit. Made from 1 pair of adidas EQT Support ADV. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
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adidas NMD R2 PK Mask by Freehand Profit
The 138th sneaker mask created by Freehand Profit. Made from 2 pairs of adidas NMD R2 PK. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas NMD R1 Mask by Freehand Profit
The 134th sneaker mask created by Freehand Profit. Made from 3 pairs of adidas NMD R1s. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas NMD R1 Mask by Freehand Profit
The 134th sneaker mask created by Freehand Profit. Made from 3 pairs of adidas NMD R1s. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas NMD R1 Mask by Freehand Profit
The 134th sneaker mask created by Freehand Profit. Made from 3 pairs of adidas NMD R1s. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas NMD R1 Mask by Freehand Profit
The 134th sneaker mask created by Freehand Profit. Made from 3 pairs of adidas NMD R1s. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas EQT Support Ultra Mask by Freehand Profit
The 137th sneaker mask created by Freehand Profit. Made from 2 pairs of adidas EQT Support Ultras. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas EQT Support Ultra Mask by Freehand Profit
The 137th sneaker mask created by Freehand Profit. Made from 2 pairs of adidas EQT Support Ultras. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas EQT Support Ultra Mask by Freehand Profit
The 137th sneaker mask created by Freehand Profit. Made from 2 pairs of adidas EQT Support Ultras. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas EQT Support ADV Mask by Freehand Profit
The 133rd sneaker mask created by Freehand Profit. Made from 2 pairs of adidas EQT Support ADVs. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas EQT Support ADV Mask by Freehand Profit
The 133rd sneaker mask created by Freehand Profit. Made from 2 pairs of adidas EQT Support ADVs. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas EQT Support ADV Mask by Freehand Profit
The 133rd sneaker mask created by Freehand Profit. Made from 2 pairs of adidas EQT Support ADVs. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas EQT Support ADV Mask by Freehand Profit
The 133rd sneaker mask created by Freehand Profit. Made from 2 pairs of adidas EQT Support ADVs. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas EQT Support ADV Gas Mask by Freehand Profit
The 132nd sneaker mask created by Freehand Profit. Made from 1 pair of adidas EQT Support ADV. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas EQT Support ADV Gas Mask by Freehand Profit
The 132nd sneaker mask created by Freehand Profit. Made from 1 pair of adidas EQT Support ADV. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas EQT Support ADV Gas Mask by Freehand Profit
The 132nd sneaker mask created by Freehand Profit. Made from 1 pair of adidas EQT Support ADV. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas EQT Support ADV Gas Mask by Freehand Profit
The 132nd sneaker mask created by Freehand Profit. Made from 1 pair of adidas EQT Support ADV. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas EQT Support ADV Gas Mask by Freehand Profit
The 132nd sneaker mask created by Freehand Profit. Made from 1 pair of adidas EQT Support ADV. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas Dragon OG Mask by Freehand Profit
The 132nd sneaker mask created by Freehand Profit. Made from 1 pair of adidas EQT Support ADV. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas Dragon OG Mask by Freehand Profit
The 132nd sneaker mask created by Freehand Profit. Made from 1 pair of adidas EQT Support ADV. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
adidas Dragon OG Mask by Freehand Profit
The 132nd sneaker mask created by Freehand Profit. Made from 1 pair of adidas EQT Support ADV. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!
«Я думаю моя работа когда я разбираю кроссовки на составные части схожа с работой диджеев царапающих, режущих и микширующих пластинки, до тех пор пока не появится совершенно новая форма искусства». – говорит Freehand Profit.
Первые работы Freehand Profit созданные вручную еще в 2010 году, напоминали милитаристские, апокалиптические противогазы из кроссовок, и быстро привлекли внимание сникерхедов, сообщества уличных торговцев и искусствоведов. Это и привело к первой работе с adidas Originals в рамках кампании «Original is Never Finished» 2017 года.
Выставка Freehand Profit в магазине Soho – adidas Originals является прекрасным дополнением к кампании “Original is Never Finished”, объединяющей новаторское видение лидера в индустрии кроссовок с иногда конфронтационным искусством, и самобытной эстетикой художника.
7 масок созданы из любимых стилей adidas Originals – NMD и EQT, и это всего лишь последний пример миссии магазина adidas Originals Soho, чтобы отметить художественное наследие района и его легендарное прошлое, заселенное художниками, галереями, и творческими студиями.
Кампания «Original is Never Finished», запущенная в январе 2017 года, празднует дух самовыражения с участием круга друзей adidas, включающих Snoop Dog, Stormzy, Mabel, Kareem Abdul-Jabbar, Brandon Ingram, Dej Loaf, Dev Hynes, Gonz, Lucas Puig и Petra Collins . «Original is Never Finished» обеспечивает визуальное представление о воплощении в жизнь идеи, и поддерживающей оригинальности и выбора своего собственного пути.
Если вы планируете поездку в Нью-Йорк – выставка Freehand Profit бесплатна, и открыта для публики до вторника 21 марта, в магазине adidas Originals Soho, расположенном по адресу: 115 Spring Street, между улицами Mercer и Greene Streets.
Маски Freehand Profit можно купить тут