В рамках масштабной кампании по запуску Reebok ZPump Fusion КЕНДРИК ЛАМАР «ПРОКАЧАЛ» забег в ЛОС-АНДЖЕЛЕСЕ
Во вторник 24 марта знаменитый рэпер выступил перед участниками городского забега ZPump Run, организованного брендом Reebok в рамках фитнес-движения #GETPUMPED.
Обладатель премии «Грэмми» в номинации лучшая рэп-песня 2015 года Кендрик Ламар и, по совместительству, лицо бренда Reebok Classic, выступил на улице Лос-Анджелеса перед участниками забега ZPump Run.
Reebok And Kendrick Lamar Take Over The Streets Of Hollywood With #GETPUMPED, Fusing Fitness And Music With A Ground-Breaking Live Event
WEST HOLLYWOOD, CA - MARCH 24: DJ Mixed By Ali (L) performs at #GETPUMPED live event. Reebok And Kendrick Lamar Take Over The Streets Of Hollywood, Fusing Fitness And Music With A Ground-Breaking Event on March 24, 2015 in West Hollywood, California. (Photo by Chris Weeks/Getty Images for Reebok) *** Local Caption *** Mixed By Ali
Reebok And Kendrick Lamar Take Over The Streets Of Hollywood With #GETPUMPED, Fusing Fitness And Music With A Ground-Breaking Live Event
WEST HOLLYWOOD, CA - MARCH 24: Guests take part in #GETPUMPED live event. Reebok And Kendrick Lamar Take Over The Streets Of Hollywood, Fusing Fitness And Music With A Ground-Breaking Event on March 24, 2015 in West Hollywood, California. (Photo by Charley Gallay/Getty Images for Reebok)
Reebok And Kendrick Lamar Take Over The Streets Of Hollywood With #GETPUMPED, Fusing Fitness And Music With A Ground-Breaking Live Event
WEST HOLLYWOOD, CA - MARCH 24: Guests take part in #GETPUMPED live event. Reebok And Kendrick Lamar Take Over The Streets Of Hollywood, Fusing Fitness And Music With A Ground-Breaking Event on March 24, 2015 in West Hollywood, California. (Photo by Mike Windle/Getty Images for Reebok)
Reebok And Kendrick Lamar Take Over The Streets Of Hollywood With #GETPUMPED, Fusing Fitness And Music With A Ground-Breaking Live Event
WEST HOLLYWOOD, CA - MARCH 24: Guests take part in #GETPUMPED live event. Reebok And Kendrick Lamar Take Over The Streets Of Hollywood, Fusing Fitness And Music With A Ground-Breaking Event on March 24, 2015 in West Hollywood, California. (Photo by Mike Windle/Getty Images for Reebok)
Reebok And Kendrick Lamar Take Over The Streets Of Hollywood With #GETPUMPED, Fusing Fitness And Music With A Ground-Breaking Live Event
WEST HOLLYWOOD, CA - MARCH 24: Guests take part in #GETPUMPED live event. Reebok And Kendrick Lamar Take Over The Streets Of Hollywood, Fusing Fitness And Music With A Ground-Breaking Event on March 24, 2015 in West Hollywood, California. (Photo by Chris Weeks/Getty Images for Reebok)
Reebok And Kendrick Lamar Take Over The Streets Of Hollywood With #GETPUMPED, Fusing Fitness And Music With A Ground-Breaking Live Event
WEST HOLLYWOOD, CA - MARCH 24: Guests take part in #GETPUMPED live event. Reebok And Kendrick Lamar Take Over The Streets Of Hollywood, Fusing Fitness And Music With A Ground-Breaking Event on March 24, 2015 in West Hollywood, California. (Photo by Chris Weeks/Getty Images for Reebok)
Reebok And Kendrick Lamar Take Over The Streets Of Hollywood With #GETPUMPED, Fusing Fitness And Music With A Ground-Breaking Live Event
WEST HOLLYWOOD, CA - MARCH 24: Recording artist Kendrick Lamar poses at #GETPUMPED live event. Reebok And Kendrick Lamar Take Over The Streets Of Hollywood, Fusing Fitness And Music With A Ground-Breaking Event on March 24, 2015 in West Hollywood, California. (Photo by Mike Windle/Getty Images for Reebok) *** Local Caption *** Kendrick Lamar
Reebok And Kendrick Lamar Take Over The Streets Of Hollywood With #GETPUMPED, Fusing Fitness And Music With A Ground-Breaking Live Event
WEST HOLLYWOOD, CA - MARCH 24: Recording artist Kendrick Lamar performs at #GETPUMPED live event. Reebok And Kendrick Lamar Take Over The Streets Of Hollywood, Fusing Fitness And Music With A Ground-Breaking Event on March 24, 2015 in West Hollywood, California. (Photo by Chris Weeks/Getty Images for Reebok) *** Local Caption *** Kendrick Lamar
Reebok And Kendrick Lamar Take Over The Streets Of Hollywood With #GETPUMPED, Fusing Fitness And Music With A Ground-Breaking Live Event
WEST HOLLYWOOD, CA - MARCH 24: Recording artist Kendrick Lamar performs at #GETPUMPED live event. Reebok And Kendrick Lamar Take Over The Streets Of Hollywood, Fusing Fitness And Music With A Ground-Breaking Event on March 24, 2015 in West Hollywood, California. (Photo by Mike Windle/Getty Images for Reebok) *** Local Caption *** Kendrick Lamar
Reebok And Kendrick Lamar Take Over The Streets Of Hollywood With #GETPUMPED, Fusing Fitness And Music With A Ground-Breaking Live Event
WEST HOLLYWOOD, CA - MARCH 24: Recording artist Kendrick Lamar (R, onstage) performs at #GETPUMPED live event. Reebok And Kendrick Lamar Take Over The Streets Of Hollywood, Fusing Fitness And Music With A Ground-Breaking Event on March 24, 2015 in West Hollywood, California. (Photo by Mike Windle/Getty Images for Reebok) *** Local Caption *** Kendrick Lamar
Reebok And Kendrick Lamar Take Over The Streets Of Hollywood With #GETPUMPED, Fusing Fitness And Music With A Ground-Breaking Live Event
WEST HOLLYWOOD, CA - MARCH 24: Recording artist Kendrick Lamar performs at #GETPUMPED live event. Reebok And Kendrick Lamar Take Over The Streets Of Hollywood, Fusing Fitness And Music With A Ground-Breaking Event on March 24, 2015 in West Hollywood, California. (Photo by Chris Weeks/Getty Images for Reebok) *** Local Caption *** Kendrick Lamar
Выпустивший неделей ранее свой третий студийный альбом, американский исполнитель неожиданно появился перед ничего не подозревающими бегунами и исполнил сет из нескольких песен, стоя на специально оборудованной платформе. Марафон ZPump Run, участие в котором приняло несколько сотен человек, был организован компанией Reebok в рамках масштабной кампании по запуску кроссовок ZPump Fusion для уличного фитнеса. Участники, обутые в новые кроссовки, в течение дня пробежали по культовым местам Лос-Анджелеса в сопровождении мотополиции, журналистов и многочисленных зрителей. Своим импровизированным выступлением Кендрик Ламар поддержал движение #GETPUMPED, призванное объединить музыку и фитнес, и вдохновил людей на новые достижения.
«Наша цель — помочь людям «прокачать» реальность с помощью музыки и спорта. Мне понравилось выступать в родном городе при таких непривычных обстоятельствах. В сотрудничестве с Reebok мы всегда стремимся сделать что-то необычное, чтобы зацепить людей, побудить их к действию. Это выступление на ZPump Run — прекрасный пример того, как вместе мы создаем нечто особенное», – говорит Кендрик Ламар.
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